Advertising industry is growing by leaps and bounds and according to the BLS, over 250,000 people are engaged in this sector. To find a job in advertising will become easier in the near future. This will be due to the mega mergers among advertising agencies encouraged by the desire to increase the market share of the company by providing competitive services like top class market research, in-house production facilities, and media buying to clients. Another trend which is responsible for gearing up career in advertising field is increase in international clientele and global marketing. A lot of advertising agencies desire to set-up international subsidiaries in order to cling to global clients. This creates a two way effect to find job in advertising. In a way it becomes easy to enter the field as there are many opportunities and on the other hand the increased competition makes it difficult to attain a strong footing in this sector. The principle of survival of the fittest applies here.

Where are the Advertising Jobs?
For those willing to enter the advertising field there are many options like the advertising agencies, departments of large companies, in-house advertising agencies or joining mass media as advertising. An advertising agency will have mainly four departments to work in like media, research, account services and creative. Advertising managers, marketing research analysts and visual artists are highly in demand when it comes to getting jobs in advertising.

Department vice career opportunities in advertising
Having a look at the account department shows vacancies as assistant account executive, senior account executive, and supervisor/accounts manager. The media services department offers positions like media planner, media director or manager. To find job in advertising in the research department, look for a position as research project director, research account executive, associate research director, research department manager, and advertising research director. The creative department offers positions as an art director, assistant art director, and junior/senior art director according to the level of experience. Apart from the traditional department distribution, the conventional times have taught the advertising field to expand their horizons and include new specialized departments like: creative department-copywriting, creative department-production, specialty advertising department, internet advertising department, outdoor advertising department, and direct response advertising department etc. These departments also offer various types of job in advertising as: junior copywriter, senior copywriter, copy chief, layout worker, graphic artist, production manager etc.


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