The purpose for any businesses to make money. How businesses make money is to hopefully build the public relation with consumers either in the community or around the world. This method of getting the word out to consumers and to even possible investors, is called public relations. Why would anyone be interested in public relation? Because public relations has everything to do with how the public perceives the business of product or service. The fact of the matter is that a company can manufacture the best product in the world, but if people don’t feel good about the product or the company that produces it, that company will go out of business. It’s been proven to happen over a period of time.

For example, there is a popular retailer that offers everyday quality clothing for inexpensive prices. People felt good about being able to buy everyday clothing at prices that they could afford. This aspect of the retailer made people feel good about them, and this was considered good public relations. However there is a story that came out in the press that this retailer possibly used unsavory methods to produce their clothing. News about this spread across the world like wildfire, and it’s safe to say that the public relation for this retailer was ruined for a time. This retailer was able to bounce back, but they had a lot to do to repair and fix their reputation because people decided that they do not like them anymore. Regardless of the great merchandise at this retailer offer, the bad public relations created negative press, and it created a decrease in consumer purchases.

The latest wave in the world of public relations is word-of-mouth marketing. Word-of-mouth marketing actually puts a new spin on an old concept. In a world of sales, it is said that everyone knows at least five people. One person tells five people in their inner circle about a product or service, and those people tell five more people. Before anyone knows it, word spreads. This is why it’s so important for businesses, especially in this relationship based world, to make sure that the things that people were saying via word-of-mouth are great things. This is the only way that a business can survive nowadays. Here is a look at some other ways:

The least expensive methods of public relations: The least expensive methods of public relations or word-of-mouth marketing is through social networking. While many companies spend thousands of dollars to hire specified network marketing specialist, word-of-mouth marketing with regards to public relations is something that can take place on a daily basis through the everyday consumer. If a customer has had a great experience with a retailer, they’ll be sure to tell all their friends and family and people around the world about the great experience they had. If the consumer has had a bad experience, a retailer or business can be certain that word will spread. Because this is done on free Internet sites, this type of public relations can be dirt cheap on the one hand, but bad public relations can absolutely be costly on the other.

The most expensive method of public relations: The most expensive method of public relations, is by using a traditional method. Before the advent of social networking websites, a company would have to hire of public relation PR firm. These public relations firms did things such as release press releases or the press to find out information about a new company or business entity. People who got college degrees in public relations had to be hired by high and PR firms. These PR firms not only sent out press releases, but they set up public relations events such as meet and greets, with product giveaways. These things have been and are effective, but they certainly are very costly.


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